B·joy

Founded in 2008, Bi-Joy is the Sanrio official representative in Portugal, being the main responsible for the success achieved by Hello Kitty in the Portuguese market. Despite having only eight years of existence, as subsidiary of Bi-silque Group, Bi-Joy represents the Hello Kitty brand for over 20 years.
Focused on trends and costumer needs, Bi-joy also extended its range of distribution to the characters from Disney universe.
Recently, the company decided to create a new brand, b•joy, in order to produce fashion woman bags, made from leather and suede, providing a wide range of products that already got a huge success across borders.